ProudMark
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The Standard

What Proud Mark Is — and Isn't

Proud Mark is a certification standard for hospitality organizations that have built genuine, operational DEI practice into how they run their business.

  • It is not a participation badge.
  • It is not awarded after a one-day workshop.
  • It is not a logo you purchase.

Proud Mark certification requires completing a structured business development program, implementing real changes inside your organization, and passing an on-site audit conducted by DTC & TransTalents Consulting Group.

Properties that meet the standard are listed on the Proud Mark Certified Directory — searchable by LGBTQIAN+ travelers, MICE organizers, and corporate travel buyers across Asia.