The Standard

What the Proud Mark Audit Assesses

01

HR System

Recruitment language, onboarding, promotion equity, pay equity, transgender support, training access. Mapped to GRI 405-1 and 405-2.

02

Guest Operations

Equal treatment, frontline staff capability, inclusive guest experience standards across every touchpoint from booking to checkout.

03

Physical Space

Gender-neutral facilities, inclusive signage, accessibility, and equitable employee facility access.

04

Internal Communication

DEI messaging, employee voice mechanisms, inclusive language standards, escalation pathways.

05

Governance

Anti-discrimination policy, grievance mechanism, case management, code of conduct enforcement. Mapped to GRI 406-1.

06

Customer Experience

Customer inclusion rights, inclusive marketing, complaint handling for DEI cases.

Assessment method: Document Review (policies, SOPs, training materials, incident logs) + management and staff interviews + on-site observation.