Asia's Certification Standard

Asia's Inclusive Hospitality
Certification Standard

Independently audited. ESG-verified. For hotels ready to lead.

83% of LGBTQIAN+ travelers only book properties with verified inclusive standards. Join the Proud Mark 2-day workshop (Thu–Fri) for hotel teams — 3 cohorts: Phuket · Bangkok · Pattaya · July 2026.

Founded in Thailand · Endorsed by Thai Hotels Association · Built for the Rainbow Economy

Founded & Delivered By
Dusit Thani CollegeTransTalents Consulting GroupPerfect Link Consulting GroupThai Hotels Association
The Rainbow Economy

The Market Your Property Is Missing

USD 357B

Global LGBTQIAN+ tourism market value in 2025

7.8%

Annual compound growth rate — outpacing overall leisure travel

83%

LGBTQIAN+ travelers actively choose properties with visible inclusive policies

LGBTQIAN+ travelers spend more per trip, travel more frequently, and demonstrate measurably higher brand loyalty to properties that visibly demonstrate inclusive practice. They do not assume — they look for evidence.

Thailand is positioned at the center of this opportunity. Southeast Asia's LGBTQIAN+ tourism corridor is developing rapidly, and properties that establish certified inclusive standards now will define the benchmark for the region.

Proud Mark exists to make that evidence verifiable — for travelers, for investors, and for the organizations that are ready to lead.

Sources: IGLTA 2024 · Out Now Global · Booking.com × IGLTA Survey 2023 · Open for Business 2021 · McKinsey Diversity Wins 2020

The Standard

Independently audited. Built for hospitality.

Five audit dimensions, a four-phase process, and three certification tiers — designed specifically for hotels and hospitality operators in Asia.

2-Day Workshop

2 days. 8 topics. IGLTA-ready evidence pack.

Day 1 covers framework and policy. Day 2 covers operations and accreditation. You leave with a complete evidence pack for IGLTA Accredited™ submission and ESG reporting under GRI 405/406.

Investment · 2026

One price. Everything included.

Pick a cohort and send 1–3 representatives per organization. Walk out in 2 days with a complete evidence pack.

Price per person
฿25,000/ person

Includes materials · certificate · 2 coffee breaks · 1 lunch

  • Complete course materials
  • Proud Mark certificate
  • 2 coffee breaks + 1 lunch
  • 14-item participant toolkit
  • Ready for IGLTA Accredited™ submission and GRI 405/406 ESG reporting
Open cohorts

Limited to 20 seats / cohort

  • Phuket
    2–3 July 2026 (Thu–Fri)
    Duangjitt Resort & Spa
  • Bangkok
    16–17 July 2026 (Thu–Fri)
    Baan Dusit Thani
  • Pattaya
    23–24 July 2026 (Thu–Fri)
    Dusit Thani Pattaya

Sending a team: One representative per organization is enough — 2–3 accelerates real-world implementation. Questions? hello@proudmark.org

Frequently Asked Questions

Everything You Need to Know

An intensive 2-day workshop (Thu–Fri, 9:00–16:00) for hotel executives and teams. Participants leave with a ready-to-use 14-item toolkit aligned to IGLTA and GRI standards.

Cohort 1 · June–July 2026 · Bangkok
฿25,000/person · 20 seats/cohort · July 2026
Apply for the 2-Day Workshop