Inclusive practice verified.

DEI capability verified across the majority of operational dimensions. Listed on the Proud Mark Directory; eligible to display the badge across marketing, booking platforms, and ESG reports.

Audit criteria

Proficient in 3 or more of 6 audit dimensions

Eligibility

Open to all properties completing audit

Annual cap

No cap

Leading inclusive hospitality.

Near-complete DEI integration across operations and verified GRI-aligned ESG disclosure. Excellence properties receive priority placement in the Proud Mark Directory.

Audit criteria

Proficient in 5 or more of 6 dimensions + GRI disclosure verified

Eligibility

Minimum 6 months at Certified level

Annual cap

No cap

Worth a special journey.

Reserved for properties that achieve the highest audit standard and actively raise the industry benchmark. Not applied for — conferred by the Proud Mark Assessment Committee. Includes dedicated marketing support and international press positioning.

Audit criteria

Proficient in all 6 dimensions + verified GRI disclosure + demonstrated industry contribution + host minimum 1 train-the-trainer session

Eligibility

Invitation only · Excellence certified minimum 12 months

Annual cap

5 properties per year — nationally